August 2011
1 post
Authentic
I’ve had an apostrophe. (yes, this is a long post)
Musings have been made over the idea of identity lately.
Branding has also been a topic of much research for me. And in the end, one word keeps cropping up: Authenticity
The long and short of it is that people will sniff out when you’re catering to them instead of being yourself.
Which brings up an excellent question: How do you...